Client Overview:
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Client: Allison Demas, CEO of Media InSite (The Caribbean’s largest Media Intelligence company, operating 15+ years)
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Objective: Build executive authority, empower female entrepreneurs, and share company insights without losing time to production.
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Solution: The Videos for CEOs Turnkey System
The Challenge:
Lack of Time & Content Friction.
Despite posting sporadically on LinkedIn since 2019, Allison lacked a repeatable system that allowed her to turn up consistently.
Between managing regional operations and traveling constantly, she had no time to write scripts, record in rigid setups, or edit video. She needed a zero-friction process: record her thoughts naturally, receive fully edited videos with optimized captions, and post.
The Solution:
Videos for CEOs – Brand Chronicle
When we first sat down with Allison, we focused on building a content strategy tied directly to her key business goals.
We landed on a steady rhythm of two videos a month, recorded across two dedicated studio sessions to keep production simple and efficient. We kicked off with an initial batch of 12 videos highlighting core services, brand reputation, and media intelligence, while also grabbing extra content on-site at a major conference her company hosted.
The mid-course pivot:
Turning Data into Strategy
When the first 12 videos yielded a drop in engagement (5.3 comments per video), we didn’t double down on a failing format. We audited the delivery and made three critical adjustments:
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Shifted Content Focus: Pivoted from rigid, technical business topics to high-passion themes like Caribbean development, women in entrepreneurship, and candid CEO perspectives.
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Refreshed the Environment: Swapped static indoor studio setups for vibrant outdoor green spaces that matched her authentic energy.
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Eliminated the Teleprompter: Abandoned scripts entirely. We selected high-value topics and let Allison speak unscripted directly from her 15+ years of experience.
The Results:
Scaled Authority & 3x Growth
Allison’s Linkedin Stats as of August 2026:
Metric |
Baseline (Self-Produced) |
Post-Pivot (Videos for CEOs) |
Total Growth |
Avg. Comments / Video |
11.38 |
28.7 |
+152% |
Total Engagements |
680 |
2,588 |
+276% |
Production Friction |
High (Manual setup & editing) |
Zero (Record, download, post) |
Seamless |
By ditching the script, Allison not only improved her delivery and batch-recording speed, but her genuine passion translated directly into dynamic industry conversations.
The Transformation:
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Hundred-fold increase in reach and engagment
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Greater influence and authority within her industry.
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Greater business opportunities due to remaining top of mind.
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Increase in important conversations with potential clients and industry peers.
Build Authority.
Show up as the expert your industry already knows you are, consistently, in your own voice.
Maximize your time.
One recording session becomes a month of content. No scripting, filming, or editing on your calendar.
Always have content.
A flat monthly rate means no surprise costs and no gaps in your posting schedule.
How it works:
From one recording session to a
month of content.
Step 1:
Pick your package.
Choose between two and eight videos a month. Every package is a flat rate, no surprise costs.
Step 2:
Do your consultation.
We sit with you to discuss the videos you want to create and plan the look, feel, and quality you’re after.
Step 3:
Record your video.
Pick a day that suits you. Budget at least 60 minutes* — we come to you, or you record at our studio.
Step 4:
We edit and deliver.
We edit and deliver on your posting schedule, so you never miss a day of putting out content.
*While 60 minutes is the average recording time, please budget at least 90 minutes to record.
Every package includes:
Nothing you have to chase down separately.
01
On-location recording
We bring the crew and equipment to your office, so filming fits around your schedule, not the other way round.
02
Studio booking & recording.
Prefer a controlled set? Record at our studio with lighting and sound handled for you.
03
Professional Editing
Every video is cut, colour corrected, and captioned to be social media ready before it reaches you.
04
In Session video coaching
Not used to being on camera? We coach you through delivery, pacing, and presence as you record.
05
Quarterly reviews
Every quarter, we review what’s working and refine the plan against your goals.
Pricing:
One flat rate.
No surprise costs.
Executive Profile
$ 4000
per video- One session – 3 videos total
- 1 long-form + 2 short form edits
- On-location or in studio
- Pre-production and scripting assistance
- In session on-camera coaching
- 2–3 cameras, lighting, audio,
- Makeup
- Editing and Final Delivery
Authority Series
$ 2500
per video- 6 videos per month (for 3 months)
- 2 long-form + 4 short form edits
- On-location or in studio
- Pre-production and scripting assistance
- In session on-camera coaching
- 2–3 cameras, lighting, audio,
- Makeup
- Editing and final delivery
- Final review meeting
Brand ChronicleBest Value!
$ 1125
per videoBEST VALUE!
- 8 videos per month (for 12 months)
- 2 long-form + 6 short form edits
- On-location or in studio
- Pre-production and scripting assistance
- In session on-camera coaching
- 2–3 cameras, lighting, audio,
- Makeup
- Editing and final delivery
- Quarterly strategy & review meetings
- End of Year Summary/Highlight video
BUILD AUTHORITY • MAXIMIZE YOUR TIME • ALWAYS HAVE CONTENT
CEOs who made Videos
Frequently Needed Answers:
Before you book…
Is this strictly for CEOs only?
No. This service is designed for busy C-level executives, business owners and even entrepreneurs who know they need to create content but don’t have the time to do it consistently. Run your business, we will help you create the content.
How much of my time does this actually take?
Recording sessions take between 60 to 90 minutes including make up. If we are at a brand new location, it may take 20 to 30 minutes longer to finalise the set up. Usually this time is reduced the more recordings we complete.
Do you come to our office, or do we come to your studio?
Both. We can record at your office/home or in studio if you prefer. At the start we like to do a mixture of both to see which one works better, then we adjust based on performance and preferences.
Can I customize my package?
Yes. The easiest way to do this is to select an already existing package and we can work together to create something that better fits your needs. Please note, our packages have been optimised so any changes may impact built-in price reductions.
Can I change my package later?
Yes. You can upgrade or downgrade your package at any time, however downgrades only take effect at the end of the current contract cycle.
Is there a payment plan?
Yes. There is an initial deposit, then payments are made monthly for the duration of our engagement.
Can you write the scripts for me?
Yes. We can write your full script at an additional cost. If you have already written your script, we can review it free of charge and suggest changes to make it recording ready.
Can you also help with content strategy?
Yes. If you need a complete content strategy, we offer this service at a separate cost.
Do you write text captions to go with the videos?
Yes. We can create captions to accompany your videos at an additional cost. We usually do this for CEOs who prefer to post on LinkedIn.
