5. Crix – Bermudez Biscuit Company
Like most Trinis, my relationship with Crix goes so far back into childhood that I can’t imagine living without it. My relationship with the brand would have started early but my earliest memory was eating Crix and scrambled eggs, which is still one of my favourite combinations.
Crix Crackers, manufactured by Bermudez Biscuit Company Limited for 100 years, it has become one of the most iconic food products in Trinidad and Tobago and the wider Caribbean. Known as “The Vital Supply,” these savoury crackers are celebrated for their wholesome, lightly salted taste and remarkable versatility.
Their affordability and long shelf life have established them as a household staple across Trinidad and Tobago, deeply embedding them in the local culture as a go-to snack during tea time or even as a meal substitute during challenging times. The Crix tin has become just as iconic as the cracker as nearly every home in Trinidad and Tobago has one or two.
The brand has evolved beyond its original plain cracker to encompass healthier options like Whole Wheat Crix with added fibre, Multigrain Crix featuring additional grains for enhanced taste and texture, and various flavoured versions including cheese and herb options.
The popularity of Crix extends well beyond Trinidad and Tobago’s borders, with exports reaching other Caribbean nations, North America, and international markets where Caribbean diaspora communities maintain strong demand for this trusted brand. University students have been known to be swamped by other Trinis on campus when a shipment of “Crix and Cheese” arrived.
For us Trini’s Crix is not just a snack but a symbol of comfort and sustenance in Trinidad and Tobago’s culinary heritage.
4. First Citizens Bank
I always loved FCB because it always felt like the most “Trini” bank in Trinidad and Tobago. That might have something to do with its establishment in 1993 from the consolidation of three failing state-owned banks—National Commercial Bank, Workers’ Bank,(The Penny Bank) and Trinidad Cooperative Bank. Supported by the government, it restored public trust and became one of our leading financial institution in Trinidad and Tobago.
First Citizens is one of the largest and most stable banks in the Caribbean, with a strong presence in Trinidad and Tobago and operations in other Caribbean nations. True to its name FCB is known for a number of “firsts”. Known for introducing innovative digital banking tools FCB was the first bank in Trinidad and Tobago to introduce ATMs (Mary Anne All Day All Night Service) and Online Banking. I was one of their first online banking clients.
In 2013, First Citizens became the first bank in Trinidad and Tobago to go public, listing on the Trinidad and Tobago Stock Exchange (TTSE). Its IPO was highly successful, further boosting its reputation.
First Citizens Bank is widely regarded as a symbol of stability and trust, making it one of Trinidad and Tobago’s most valuable brands in the financial sector.
3. Atlantic LNG
Established in 1995 Atlantic LNG operates one of the largest natural gas liquefaction plants in the Western Hemisphere. The facility processes and exports liquefied natural gas (LNG) to global markets. This brand makes my list as it represents the ability of the small and insignificant to have an out-sized impact in the world. The company operates a complex system of trains (processing units) that were highly technologically advanced for their time and continue to be a leader in processes, production and people.
Atlantic helped Trinidad and Tobago become the world’s 10th LNG-producing country and achieved several remarkable firsts:
- Largest LNG facility in the world at its time
- Record holder for fastest LNG project completion—just six and a half years from concept to operation
- First LNG plant in the Caribbean and South America, and only the second in the Western Hemisphere
Why do I like Atlantic?
Atlantic LNG is a vital brand for Trinidad and Tobago, not just for its economic impact but also for its role in solidifying the country’s reputation as a leading energy producer in the Caribbean and on the global stage.
(Full Disclosure: Atlantic is a Relate Studios Client)
2. Carib Brewery
Carib Brewery, established in 1947, has become one of Trinidad and Tobago’s most iconic beverage manufacturers. The company is renowned for its flagship products: Carib Lager, a refreshing beer synonymous with Caribbean leisure; Stag Beer (my father’s favourite, by the way), known for its bold taste and strong local following; and Shandy Carib, a popular low-alcohol beverage that combines beer with natural fruit flavours.
Carib Brewery’s influence extends beyond its product line, as the company has become deeply intertwined with Trinidad and Tobago’s vibrant cultural scene. During Carnival, the nation’s most celebrated festival, Carib Lager flows freely, fueling the revelry and adding to the festive atmosphere. The brewery’s sponsorship of cultural events and its active participation in community initiatives have further solidified its position as a beloved and respected local institution.
Over the years, Carib Brewery has expanded its portfolio to include a variety of other beverages, such as stouts, ciders, and non-alcoholic drinks, catering to the evolving preferences of its consumers. The company’s commitment to quality and innovation has allowed it to maintain its position as a market leader, while its strong local roots and cultural relevance have ensured its enduring popularity in Trinidad and Tobago.
1. Angostura Aromatic Bitters – House of Angostura
As a child, it always fascinated me that a product of Trinidad and Tobago received a Royal Warrant from the Monarch of the UK. A warrant that they held for 112 years. The company itself is the oldest on this list, celebrating its 200th anniversary in 2024.
Founded in 1830 by Dr. Johann Siegert as a medicinal tonic, Angostura has evolved into a global powerhouse, recognised worldwide as the leading producer of aromatic bitters and distinguished as a premier exporter of premium rums. The company’s expertise in crafting these distinctive products has earned them an unrivalled reputation in the international spirits industry.
I am also fascinated by the story behind its oversized label, which came about through a quirky turn of events. Johann Siegert’s sons entered their bitters in competitions worldwide. Before one event, the brothers separately designed a new bottle and label without coordinating sizes. When the labels proved too large, no one took responsibility to fix the issue. They entered the competition anyway, and when a judge praised the unique packaging as clever branding, the oversized label became Angostura’s trademark. 😁 Good Branding. Good Story. Good Legacy.
Just in case anyone doubts me, check out my collection of Angostura merch in the photo below.
